Revenue-First Fractional
CMO Services
Step 1: Assess Your Marketing
Four service tiers. From strategic guidance to full marketing operations.
EXPERT-VETTED FRACTIONAL CMO SERVICES
Are you dealing with these common marketing problems?
You’re spending money on marketing but can’t connect it to revenue.
Your vendors and team aren’t aligned. Every question gets a different answer from a different person.
You’re stuck reacting to problems instead of building something that actually scales.
There’s no one driving strategy. Just people executing tasks without a plan.
That’s not a marketing problem.
That’s an exhausting way to run a business.
Here’s what we believe.
You shouldn’t have to pay someone $5K/month to learn your business.
You shouldn’t have to start from scratch every time you bring on a new vendor, agency, or fractional CMO.
You shouldn’t have to sit through months of “strategy” that never turns into anything.
So we built something different.
Everyone starts at $597/month.
In your first 30 days, you get a complete marketing roadmap. Not a deck. Not a discovery phase. A real plan you can execute – the same deliverable most fractional CMOs charge $5,000+ to produce.
You see how we think. You see how we work. You find out what it’s like to have someone in your corner who actually tells you the truth.
Then you decide.
Stay at $597. Scale up if you need more hands.
Or take the roadmap and go.
No contracts. No pressure. No games.
What changes in 30 days.
Right now, you probably can’t answer basic questions about your own marketing.
Where’s the money going? What’s actually driving results? Which vendors are worth keeping?
You’ll have a clear picture of what’s working and what isn’t.
You’ll have a prioritized list of what to fix first.
You’ll have a budget that makes sense.
And you’ll have someone you can actually ask when you’re not sure.
That clarity alone is worth more than most businesses pay for a year of marketing “services.”
Week 1-2: We audit everything.
A 90-minute strategy session. Deep questionnaires. A full review of every vendor, agency, and marketing activity you’re paying for.
We look at your marketing across seven dimensions:
| Dimension | What We’re Looking For |
| Strategy | Do you have a clear plan, or just random tactics? |
| People | Do you have the right team, or are critical roles missing? |
| Process | Is everything documented, or stuck in people’s heads? |
| Communication | Is your messaging clear, or confusing prospects? |
| Technology | Is your tech stack integrated, or a disconnected mess? |
| Friction | What’s slowing you down that you can’t even see? |
| Data | Can you track what’s working, or are you flying blind? |
Week 3-4: We build your RIOT Marketing Roadmap.
Everything from the audit becomes a plan you can actually execute.
| Deliverable | What You Get |
| Annual Marketing Budget | Monthly breakdowns showing exactly what to spend and where |
| Marketing Activity Modules | All activities organized into Cleanup → Setup → Build → Scale phases |
| 7-Dimension Action Plans | Specific deliverables and next steps for each dimension |
| Operational Score | Where you are now vs. where you need to be across all 7 dimensions |
| Vendor Analysis | Keep, fix, or fire—clear recommendations for every vendor |
| Centralized Notion Database | Your entire marketing operation documented in one place |
Ongoing:
Direct Slack access.
Monday through Friday, 1-4 PM EST. That's when we swing through and answer every question you've left. Send them whenever - after a vendor call, late at night, whenever they hit. Most consultants charge by the hour for this kind of access. We just include it.
Your Fractional CMO Options
Everyone starts with the AGR Blueprint Academy.
After that first month, you decide how much support you need.
AGR Blueprint
Academy
BEST FOR
Business owners who want expert guidance and will execute themselves.
This is where everyone starts. Many members stay right here because it gives them exactly what they need: a clear roadmap and someone to answer questions along the way.
Month-to-month. Cancel anytime.
WHAT’S INCLUDED
Your complete RIOT Marketing Roadmap
Yours forever, whether you stay or go
Private Slack channel
Direct line to the Fractional CMOz team
Unlocks Fractional CMO Ad Hoc
Live meetings when you need them
Monthly live webinars
Updates, reports, and open Q&A
AGR Blueprint framework
Full templates and training
Vetted specialist network
Access when you need to hire
AI implementation guidance
Martech stack optimization
WHAT’S INCLUDED
Live strategy sessions
When you need to talk it through
Vendor calls
Help evaluating or negotiating
Deep-dive reviews
Proposals, contracts, or campaigns
Hiring interviews
For marketing roles
Complex decisions
When Slack isn’t enough
Campaign audits
Second opinion before you launch
Contract negotiations
We've seen the bad deals before
Fractional CMO Ad Hoc
BEST FOR
For Academy members who need live meetings or deeper strategic sessions.
Slack handles most questions. But sometimes you need a live conversation – walking through something complex, sitting in on a vendor call, working through a decision together.
Request hours through your Slack channel whenever you need them.
$250/hour
Only available to Academy members. Book as needed.
WHAT'S INCLUDED
Live strategy sessions
When you need to talk it through
Vendor calls
Help evaluating or negotiating
Deep-dive reviews
Proposals, contracts, or campaigns
Hiring interviews
For marketing roles
Complex decisions
When Slack isn't enough
Campaign audits
Second opinion before you launch
Contract negotiations
We've seen the bad deals before
Fractional CMO
BEST FOR
Businesses with existing marketing teams or vendors who need leadership.
You have people doing marketing – internal team, agencies, freelancers – but no one’s running the show. We step in as your marketing leader. We run the meetings, hold vendors accountable, and make sure everything’s coordinated toward actual results.
Month-to-month. Cancel anytime. Pricing scales with your marketing complexity.
EVERYTHING IN AGR BLUEPRINT ACADEMY, PLUS
Marketing team leadership
We lead your team and vendor coordination
Strategy meetings
Weekly or bi-weekly, scheduled
Vendor management
We interface with them so you don’t have to
Budget optimization
Based on what’s actually driving results
Performance reporting
KPIs that matter, not vanity metrics
Strategic recommendations
What to cut, what to scale
Accountability
We hold everyone to results, not just activity
Everything in Fractional CMO, Plus
Dedicated marketing manager
Running day-to-day operations
Specialists
Ads, SEO, content, email, social—based on your needs
Full execution
Across all channels
Weekly performance reviews
Regular accountability
End-to-end ownership
We’re accountable for results
Scalable team
Grow or shrink resources as your business changes
Complete marketing department
Without the overhead
Fractional CMO
+ Marketing Team
BEST FOR
Businesses that want marketing completely off their plate.
You don’t want to manage marketing at all. You want to show up to a weekly meeting, approve big decisions, and have everything else handled.
We bring the full team: Fractional CMO + Marketing Manager + Specialists based on your needs.
Month-to-month. Cancel anytime. Fully customizable to your needs.
EVERYTHING IN FRACTIONAL CMO, PLUS
Dedicated marketing manager
Running day-to-day operations
Specialists
Ads, SEO, content, email, social—based on your needs
Full execution
Across all channels
Weekly performance reviews
Regular accountability
End-to-end ownership
We’re accountable for results
Scalable team
Grow or shrink resources as your business changes
Complete marketing department
Without the overhead
Compare All Options
Four tiers. Pick what fits your situation and budget. Cancel anytime.
We’re confident you’ll stay because once you have someone who actually answers your questions and tells you the truth, you won’t want to go back to guessing.
Compare All Options
| AGR Blueprint Academy | Fractional CMO | CMO + Team | |
| Price | $597/mo | $3,600+/mo | $6,500+/mo |
| RIOT Roadmap | ✓ | ✓ | ✓ |
| Slack Access | Office Hours | Priority | Priority |
| Ad Hoc Meetings | $250/hr add-on | Included | Included |
| We Lead Your Team | - | ✓ | ✓ |
| Vendor Management | Guidance | We Manage | We Manage |
| We Execute Campaigns | - | - | ✓ |
| Dedicated Team | - | - | ✓ |
| Cancel Anytime | ✓ | ✓ | ✓ |
Four tiers. Pick what fits your situation and budget. Cancel anytime.
We’re confident you’ll stay because once you have someone who actually answers your questions and tells you the truth, you won’t want to go back to guessing.
Why This Works Differently
Charge $5k-10k/month minimum
Lock you in for 6-12 months
Charge setup fees
Disappear after dropping a strategy deck
Hand you a plan you can’t execute
Only available during scheduled meetings
Start at $597/month
Month-to-month on all tiers
No setup fees
Stay involved through execution
Scale up or down based on your budget
Slack access for questions as they come up
Four tiers. Pick what fits your situation and budget. Cancel anytime.
We’re confident you’ll stay because once you have someone who actually answers your questions and tells you the truth, you won’t want to go back to guessing.
Who This Is For
You’re spending money on marketing but can’t tell what’s working
You have vendors and team members who aren't aligned
You've been burned by agencies who promised and disappeared
You're ready to grow but your marketing can't keep up
You're tired of being the middleman between all your marketing people
You want someone who actually cares if it works
This works whether you're doing $500K or $5M. The problem is the same - your marketing needs leadership.
You’re pre-revenue and still figuring out what you’re selling
You want results without doing any work
You’re not going to implement anything
You need someone on-call 24/7
You're looking for a magic fix, not a real system
You're not ready to hear the truth about your marketing
You’re pre-revenue and still figuring out what you’re selling.
You want results without doing any work
You’re not going to implement anything
You need someone on-call 24/7
You're looking for a magic fix, not a real system
You're not ready to hear the truth about your marketing
You’re spending money on marketing but can’t tell what’s working
You have vendors and team members who aren't aligned
You've been burned by agencies who promised and disappeared
You're ready to grow but your marketing can't keep up
You're tired of being the middleman between all your marketing people
You want someone who actually cares if it works
This works whether you're doing $500K or $5M. The problem is the same - your marketing needs leadership.
JUST A FEW RESULTS
Our Track Record
15 years. 500+ businesses across every industry.
Worked alongside the Amazon GTM team
Increased traffic to a car rental company by 849% in one year
Helped a law firm expand from one location to seven
Took a flooring company and helped them franchise to 27 states
Helped DTC brands expand to multiple international markets
Helped a Dental Firm become established in 16 locations
Not because we found magic tactics.
Because we built operations that actually worked.
Want specifics?
Our Approach
The RIOT Framework
We use our proprietary RIOT Framework across 7 dimensions of marketing operations:
REFLECT
What’s working, what’s wasting money, what’s disconnected
IMPLEMENT
Cleanup/Setup/Build/Scale modules for each marketing activity. You know exactly what to do and when.
OPTIMIZED
Score your business across seven dimensions: Strategy, People, Process, Communication, Technology, Friction, Data Analysis. We fix what’s broken.
TRACK
KPIs tied to revenue. Not vanity metrics.
A Personal Note
I know what it’s like to feel like you’re the only one who actually cares about the results. I’ve sat across from hundreds of business owners who are exhausted from chasing vendors, wondering if they’re just burning money, and feeling completely alone in trying to make their marketing work.
That’s why I built Fractional CMOz this way. Great marketing shouldn’t only be available to enterprises. It should be available to anyone who’s willing to put in the work and wants someone in their corner who actually cares about their success.
Everyone starts at $597/month. From there, you decide what you need. Stay in the Academy. Scale up to full fractional CMO support. Either way, the goal is the same: help you love your marketing again.
Because when marketing is working, when you can see what’s driving revenue, when your vendors are coordinated and accountable, when you have a system instead of guesswork – that’s when business gets fun again.
I’m not here to sell you tactics. I’m here to fix your operations.
Take the free assessment. Join the Academy. We’ll handle the rest.
Can’t wait to work with you.
Zachary Ellison
Expert-Vetted Fractional CMO and Founder
Ready To Get Started?
We’ll figure out which tier makes sense for your situation.
Common Fractional
CMO Questions
What is a Fractional CMO?
A Fractional CMO is a part-time marketing executive who leads your marketing strategy without the full-time salary. The problem is, the term has been watered down. Everyone with a LinkedIn account calls themselves a Fractional CMO now. The good ones build systems, hold vendors accountable, and tie everything to revenue. The rest just hand you a strategy deck and disappear.
Why does everyone start with the Academy?
Because we’re not going to pretend we know your business after one call. The first month is about learning – your goals, your vendors, your history, what’s been tried. We build your roadmap during that time. From there, you’ll know exactly what level of support you actually need. No guessing. No overselling.
We also don’t want you spending thousands in the first month just to find out we’re not a good fit. Our ethos is simple: we view our client’s business as ours. That means keeping your risk low while we prove we’re worth it.
What if I just want to stay in the Academy?
Then stay. Many members do. If the roadmap and Slack access give you what you need, there’s no pressure to upgrade. We’d rather you get results at $597/month than pay for support you don’t use.
How do I know when to upgrade?
You’ll know. If you’re spending more time managing vendors than running your business, you need the Fractional CMO tier. If you want marketing completely off your plate, you need the team. We’ll tell you when it makes sense – and when it doesn’t.
What happens in the first 30 days?
We dig in. We audit your current marketing, evaluate your vendors, review your data, and build your RIOT roadmap. By day 30, you’ll have a clear picture of what’s working, what’s not, and exactly what to do next.
What if I already have a marketing team?
Good. We’re not here to replace them – we’re here to lead them. Most internal teams are capable but lack direction. We provide the strategy, run the meetings, and hold everyone accountable to results.
Do you work with businesses in my industry?
Probably. We’ve worked with 500+ businesses across dozens of industries. The operational problems are usually the same – misaligned vendors, no clear strategy, no one driving results. The tactics change by industry. The system doesn’t.