Fractional CMO work for four industries. Law firms, home services, healthcare practices and DTC brands.
If you run one of these businesses, we already know what a signed case, a booked job, a new patient or a new customer is worth. So the first month goes to fixing your marketing, not learning your business. If you run anything else, the Marketing Impact Academy is the better place to start.
Who we work with.
Law firms
Home services
Healthcare practices
The four industries we work in, and the goal in each.
We picked these four on purpose. Each has a clear unit of revenue, a known cost to win it and a short path to the sale: a call, a booked consult or a checkout. Zachary has helped grow a business in each one, and each has one goal we hold ourselves to.
- Law firms: personal injury, criminal and DWI defense, family law, estate planning, immigration, employment, lemon law, bankruptcy and business law. The goal is more signed cases. One firm went from 1 location to 7, and it is still growing.
- Home services: HVAC, plumbing, roofing, electrical, flooring, pool service, landscaping, pest control and remodeling. The goal is more booked jobs. One company grew from 1 location to 11 and now franchises nationwide.
- Healthcare practices: dental clinics, med spas, ketamine clinics, psychotherapy clinics, chiropractors and orthodontists. The goal is new patients who stay. One practice grew to 16 locations.
- DTC brands that sell through their own online store. The goal is a lower cost to win each customer and a higher repeat rate. Four brands in coffee, cosmetics, jewelry and apparel grew from 4 to 6 figures to 7 to 9 figures, with lower COGS and higher AOV.
Why a fractional CMO should know your industry.
A fractional CMO works part of the month, not five days a week. That time is too short to spend learning what hygiene recall means or why a retainer stalls at intake. Knowing the industry means we ask the right questions on the first call and spot the leak in the first report.
It also tells us what not to do. A promo that fills a med spa for a week can bury a law firm in unqualified calls. You might think a good tactic works anywhere. It rarely does. Industry context keeps your budget away from moves that worked in someone else's case study and fail in your market.
One operating system, measured by your industry's number.
Every engagement runs on the Marketing Impact OS: Inspect, Ideate, Implement, Iterate, on repeat. The seven dimensions are the same in every industry: strategy, data, friction, process, people, technology and communication. What changes is the scorecard: cost per signed case for a law firm, cost per booked job for a contractor, cost per new patient for a practice, cost to win a customer for a DTC brand. The free assessment scores all seven and shows which one is holding you back.
Everyone else starts with the Marketing Impact Academy.
Fractional CMO work stays inside these four industries. If your business sits outside them, or you sell only on Amazon or another marketplace, start with the Marketing Impact Academy. It teaches the same operating system to owners and marketers in any industry, with every template, a monthly live webinar and answers within 48 hours. You run the seven dimensions yourself, for a fraction of what a fractional CMO costs.
Frequently asked questions.
Do you only work with law firms, home services, healthcare practices and DTC brands?
For fractional CMO work, yes, and a DTC brand needs to sell through its own online store. Staying in four industries is how we bring a tested playbook on day one instead of learning on your budget. Everyone else, including marketplace-only sellers, starts with the Marketing Impact Academy, and the free assessment shows where to begin.
Why hire a fractional CMO with industry experience?
Because the learning curve is the most expensive part of any new marketing leader. A fractional CMO who knows your industry already knows your sales cycle, your compliance limits and the numbers your peers track, so the hours you pay for go to decisions. Zachary Ellison, the #1 lifetime-ranked fractional CMO on Upwork, has more than 15 years in marketing and a track record in all four.
Why these four industries?
They run on the same kind of math. A law firm, a home service company, a dental clinic and a DTC brand each have a clear unit of revenue, a known cost to win it and a short path from first contact to sale. One system for tracking, follow-up and attribution works across all four, and every client makes the playbook sharper.
How do I know which service fits my business?
Take the free marketing assessment. It shows which of the seven dimensions is furthest behind in your business. On the call that follows, we look at your stage, team and budget, then recommend the lightest service that moves the number you care about. Pricing depends on scope, and we quote after that call.
Where to next.
Start with your free Marketing Impact score.
It takes a few minutes. You get a score from 1 to 5 on each of the seven dimensions of your marketing and see where to start. If you’d rather talk first, book a 15-minute call.