The Marketing Impact Academy. Run the Marketing Impact OS on your own business, with answers within 48 hours.
You do the marketing yourself, between payroll and everything else. The questions pile up and nobody senior is there to answer them. The Academy is marketing coaching for business owners: every Marketing Impact OS template, a monthly webinar and answers within 48 hours, applied to your own numbers.
What you'll be able to do.
You'll know which of the seven dimensions is holding you back, and what to do about it this week. Questions get answered in 48 hours instead of sitting for months. Each monthly webinar covers what changed in the system, so your approach stays current. Over time you read your own numbers, brief vendors with authority and make the calls you used to put off.
What Academy members get.
- 01Answers within 48 hours
Send a question, a plan or a report that doesn't add up. You get a direct, specific answer within 48 hours. If it needs a conversation, book a call by the hour.
- 02Monthly Marketing Impact webinar
A monthly session on what changed in the Marketing Impact OS, what's working now and how to apply it to your business.
- 03The method behind the OS
Learn the loop: Inspect, Ideate, Implement, Iterate. Then run it on your own business, one dimension at a time.
- 04A clear starting point
Your free assessment scores show the dimension furthest behind. You work on that one first.
- 05Review of your work
Send a campaign, a landing page or a budget. Hear exactly what a senior marketer would change, and why.
- 06Room to grow
If you outgrow doing it yourself, the Roadmap, Advisory and the Retainer are there. Everything you've learned carries over.
How the Academy works.
- 01
Step 01
Take the assessment
Your free assessment scores all seven dimensions and shows which one needs you first.
- 02
Step 02
Ask as you go
Send whatever is in front of you that day, a question, a draft plan or a confusing report, and get an answer within 48 hours.
- 03
Step 03
Attend the webinar
Each month the Marketing Impact webinar walks members through changes to the system and how to put them to work right away.
Step 04
Apply and repeat
Make the change. Measure what happens. Send us the result, then pick the next fix on your list.
Best for
- Owners and solo marketers who would rather do the work than hand it off.
- In-house marketing leads who want a senior person checking their thinking often.
- Businesses outside law, home services, healthcare and DTC, and early-stage companies building skill before they hire.
Not the right fit if
- Owners with no time to do the work. Learning the system only pays off if someone applies it.
- Businesses that need one person accountable for results. That's the retainer's job.
Pairs with the books
Also included in
Frequently asked questions.
What is the Marketing Impact Academy?
Our do-it-yourself tier. Members get every Marketing Impact OS template, answers to their marketing questions within 48 hours and the monthly Marketing Impact webinar on changes to the OS. Calls are available by the hour when a question needs one. It's for owners and marketers who want to run the system themselves.
Do I need the Roadmap to join the Academy?
No. Pair the Academy with the Marketing Impact OS book for your industry, start on the dimension your free assessment scores lowest, and run the loop yourself with our templates and answers behind you. If you later want a full plan or someone to run it, the Roadmap is there, and none of your work is wasted.
How do questions and calls work?
Send your question with whatever you're working on, and we answer within 48 hours. Common topics: budget splits, tracking problems, landing page reviews and vendor proposals. When something needs a live conversation, book a call at the hourly rate.
Is the Academy included with other services?
Yes. Advisory, the Fractional CMO Retainer, a Fractional Marketing Manager and the Marketing Team all include it, so your people get the templates, the webinar and 48-hour answers while we work with you. On its own, the Academy is the starting point for owners who want guidance and plan to do the work.
Is this marketing coaching for business owners or for marketers?
Both. Owners who run their own marketing use it as coaching. In-house marketers use it for senior review. The method is the same: find the dimension furthest behind, fix it, measure the result, move to the next.
What does the Academy cost?
It's our most affordable tier, because you do the work. Membership pricing isn't on the site. We cover it on the free assessment call, and we tell you honestly whether the Academy is enough or you need more help.
Where to next.
Start with your free Marketing Impact score.
It takes a few minutes. You get a score from 1 to 5 on each of the seven dimensions of your marketing and see where to start. If you’d rather talk first, book a 15-minute call.