The Fractional Marketing Manager. Someone to run the campaigns, the calendar and the vendors every day.
The plan was approved in March. It's October and half of it hasn't shipped, because everyone who could do it already has a full-time job. A fractional marketing manager runs your campaigns, content calendar and vendors day to day, follows up on every task and reports against the scorecard.
What gets easier.
Things ship. The email goes out on the planned date. The landing page goes live with the campaign. Vendors deliver because someone follows up. You stop doing project management at night. Each week you see what's finished, what's next and what's stuck, in one place. And when results move, the manager is close enough to the work to tell you why.
What your manager handles.
- 01Campaign management
Building, launching and watching campaigns across the channels in your plan: email, social, paid search and seasonal promotions.
- 02Marketing calendar
One calendar for launches, content, promotions and events, planned ahead and kept current. Nothing collides. Nothing gets forgotten.
- 03Vendor coordination
Briefing agencies, freelancers and designers, chasing deadlines, checking what they deliver and flagging anyone who starts to slip.
- 04Content production
Blog posts, emails, social posts and sales materials drafted, approved and published, with AI doing first drafts where it fits.
- 05Weekly status update
A short status note on the cadence you set: what shipped, what's next, what's blocked, and how the scorecard numbers moved.
- 06Process upkeep
The checklists, templates and playbooks in the Marketing Impact OS kept current, so each launch runs faster than the one before.
How the manager works with you.
- 01
Step 01
Start from the plan
The manager takes your Roadmap and breaks it into tasks, each with an owner and a date.
- 02
Step 02
Set up the workspace
The calendar, task board, asset library and vendor list go in one shared place that you, your team and your vendors can all see.
- 03
Step 03
Run the week
Daily follow-up on every open task, plus a weekly check-in to review progress, clear what's blocked and reset priorities.
Step 04
Report and improve
Results go into the weekly update. What we learn from one campaign changes the checklist for the next.
Best for
- Owners with a clear plan and nobody with the time to carry it out.
- Teams where marketing tasks are spread across busy people and keep slipping.
- Companies with a CMO or advisor already in place who need someone to do the work.
Not the right fit if
- Businesses with no plan or priorities yet. A manager carries out direction, so the Roadmap comes first.
- Companies hoping one person can be strategist, designer, writer and media buyer at once.
Starts with one of these
Frequently asked questions.
What does a fractional marketing manager do?
Runs the day-to-day work of marketing on a part-time or contract basis: campaigns, the calendar, vendors, content and a weekly progress report. The manager carries out the plan rather than setting strategy. That's why the role pairs well with a Fractional CMO.
Is the Marketing Manager part of any other service?
Yes. The Fractional Marketing Team includes a Fractional Marketing Manager alongside the CMO Retainer. Either way, the manager works from your Marketing Impact Roadmap, so it starts with the Roadmap or with Roadmap + Installation.
How is this different from hiring a marketing coordinator?
A coordinator usually waits to be told what's next. Our manager works inside the Marketing Impact OS, with playbooks, a scorecard and a reporting rhythm already in place, and manages your vendors directly. You get someone who runs the work, not just tracks it, without a full-time hire.
What does a fractional marketing manager cost?
It depends on how many channels and vendors the manager runs and how many campaigns ship each month. You pay for the capacity your plan uses, not a full-time salary and benefits. We don't post prices. After the free assessment call we quote the level your marketing needs, month to month.
Where to next.
Start with your free Marketing Impact score.
It takes a few minutes. You get a score from 1 to 5 on each of the seven dimensions of your marketing and see where to start. If you’d rather talk first, book a 15-minute call.