The Fractional Marketing Team. A CMO, a manager and specialists working your plan on one scorecard.
You have three freelancers, an agency and nobody coordinating them. Each one reports on their own channel. We build an outsourced marketing team around your goal, install the Marketing Impact OS, and lead it with a Fractional CMO and a Marketing Manager. The plan and the work finally answer to the same person.
What a running team looks like.
Marketing stops depending on you. The CMO sets priorities. The manager runs the calendar. Specialists and AI tools do the work inside one system with one scorecard. Launches follow a playbook instead of starting from scratch. When a number slips, someone sees it that week and acts. You review results and make the business calls. Nobody needs chasing.
What comes with the team.
- 01Fractional CMO Retainer
Weekly senior leadership: priorities, budget calls, vendor accountability and executive reporting. Your people get the Marketing Impact Academy too.
- 02Fractional Marketing Manager
A manager who runs campaigns, the calendar and vendors day to day, so the plan becomes shipped work on the dates you agreed.
- 03Run from your Roadmap
Your Marketing Impact Roadmap tells the team what to build first and what each move should be worth.
- 04Team design and staffing
We decide which roles stay in-house, which get contracted and which AI can do, then find the people to fill the gaps.
- 05The OS, installed
Tracking, reporting, workflows and playbooks set up in your systems. Everyone works from the same numbers and the same process.
- 06Specialist coordination
Paid media, SEO, design, content and development specialists brought in when the plan calls for them, each held to the shared scorecard.
How we build the team.
- 01
Step 01
Inspect and plan
The Roadmap, alone or as Roadmap + Installation, shows where you stand on all seven dimensions and what the team has to fix first.
- 02
Step 02
Design the team
We map the work to roles. Then we decide what stays in-house, what goes to specialists and what AI handles, and fill the seats.
- 03
Step 03
Install the OS
We connect tracking, reporting and workflows so every person and every tool works from a single scorecard.
Step 04
Lead and adjust
The CMO leads weekly. The manager runs the daily work. As results come in, we add, cut or move capacity to match.
Best for
- Companies with a clear growth goal and little or no marketing staff.
- Owners juggling several freelancers and agencies with nobody coordinating them.
- Businesses that hired one marketer to do everything and watched that person burn out.
Not the right fit if
- Companies with a strong in-house team that only lacks senior direction. The retainer alone covers that.
- Businesses not ready to fund the work as well as the leadership. Start with the Roadmap and add capacity later.
Starts with one of these
Includes
Frequently asked questions.
What is an outsourced marketing team?
A group of marketers who work on your business without being your employees. Ours has a Fractional CMO in charge, a Fractional Marketing Manager running the day to day, and specialists and AI tools doing the work, all inside the Marketing Impact OS and aimed at the goal you set.
How is this different from hiring an agency?
An agency sells its own services and reports on its own channels. Ask it to cut its budget and move the money elsewhere, and you'll rarely hear yes. We build the team around your goal, decide what work is needed whoever does it, and hold every specialist to one scorecard. We gain nothing by selling you more of one channel.
Who is on the team?
Every team has a Fractional CMO and a Fractional Marketing Manager. The specialists depend on what the Roadmap finds: paid media, SEO, content, design, development or CRM work. We also decide what AI should handle, so you don't pay people for work a tool does well.
Can my current staff and vendors join the team?
Yes. We start with the people you already have and measure each role against the plan. Strong performers stay and get clearer direction. Gaps get filled by specialists or AI. A vendor that can't meet the scorecard gets replaced, and you hear why before anything changes.
What does a fractional marketing team cost?
It depends on how many specialists the plan needs, how much media and production work is involved and how fast you want to move. It often costs less than hiring the same skills full time. Prices aren't listed here. We size the team on the free assessment call, then quote it. No setup fees, and it runs month to month.
Where to next.
Start with your free Marketing Impact score.
It takes a few minutes. You get a score from 1 to 5 on each of the seven dimensions of your marketing and see where to start. If you’d rather talk first, book a 15-minute call.