The 2027 Marketing Impact Report for Home Service Companies. The definitive guide to what's working in home service marketing in 2027.
For owners of flooring, HVAC, roofing and other trades. I wrote it from the companies my team inspects and runs marketing for: how homeowners now find, call and book a contractor, what changes in 2027, and what the companies booking more jobs from the same spend are doing.
What is changing in home service marketing in 2027.
- 01
AI answers and the local short list
Homeowners now ask AI assistants who to call for a repair. How those answers pick companies, and what gets yours named.
- 02
Local Services Ads, marketplaces and lead costs
What Angi and Google's paid local results cost per booked job now, and when owning your own demand pays better than renting it.
- 03
Missed calls and unbooked estimates
Where calls ring out and estimates go quiet, and the CSR and follow-up habits that turn more of them into booked jobs.
- 04
Cost per booked job, by source
How to tie every job in ServiceTitan, Jobber or Housecall Pro back to the source that produced it, and stop judging channels on leads.
- 05
Slow months, memberships and repeat work
How companies are using maintenance plans, reviews and past customers to keep crews busy when demand drops.
- 06
Marketing across locations and franchises
How multi-location and franchising companies keep one set of numbers and one brand while each location keeps local control.
Who it is for
- Owners of flooring, HVAC, roofing, plumbing, electrical and other trades, from one crew to many locations.
Frequently asked questions.
Is the home services report based on a survey?
No. It comes from our work with home service companies and the inspections we run before every engagement. Check each section against your own company's numbers.
What does the home services report cost?
Nothing. Enter your email and we send you the home services report.
Where to next.
Start with your free Marketing Impact score.
It takes a few minutes. You get a score from 1 to 5 on each of the seven dimensions of your marketing and see where to start. If you’d rather talk first, book a free 30-minute call.