The 2027 Marketing Impact Report for Law Firms. The definitive guide to what's working in law firm marketing in 2027.
For managing partners and law firm owners. I wrote it from the firms my team inspects and runs marketing for: how clients now find, call and sign with a firm, what changes in 2027, and what the firms signing more cases are doing about it.
What is changing in law firm marketing in 2027.
- 01
AI answers and who gets recommended
More people ask ChatGPT, Gemini or Google's AI Overviews which firm to call. What those answers draw on, and what makes a firm the one they name.
- 02
Local Services Ads and the map pack
How Google's paid and local results now split the calls in most practice areas, and how firms decide what to spend where.
- 03
Intake speed and after-hours calls
What happens to a case when the first call goes to voicemail, and the intake setups that sign more of the calls a firm already pays for.
- 04
Cost per signed case
Why cost per lead misleads, how to tie every case in your case management system back to its source, and which numbers to trust.
- 05
Agencies, vendors and who owns the result
How firms are structuring agencies, lead vendors and in-house staff, and why someone senior has to own the number.
- 06
Reporting a managing partner can act on
One page, the same format every month: signed cases by source, what shipped, what is stuck and the decision that needs you.
Who it is for
- Managing partners and law firm owners in personal injury, criminal and DWI defense, family law, estate planning, immigration and other practice areas.
Frequently asked questions.
Is the law firm report based on a survey?
No. It comes from our work with law firms and the inspections we run before every engagement. Check each section against your own firm's numbers.
What does the law firm report cost?
Nothing. Enter your email and we send you the law firm report.
Where to next.
Start with your free Marketing Impact score.
It takes a few minutes. You get a score from 1 to 5 on each of the seven dimensions of your marketing and see where to start. If you’d rather talk first, book a free 30-minute call.