The 2027 Marketing Impact Report for Healthcare Practices. The definitive guide to what's working in healthcare practice marketing in 2027.
For owners of dental, medical and specialty practices. I wrote it from the practices my team inspects and runs marketing for: how patients now find, book and come back, what changes in 2027, and what the practices filling more of their schedule are doing.
What is changing in healthcare practice marketing in 2027.
- 01
AI answers and how patients choose
Patients now ask AI assistants which practice to see. What those answers rely on, from reviews to insurance details, and how to be the practice they name.
- 02
Online booking and the front desk
How fast a practice answers and whether patients can book online now decide who gets the appointment. The setups that convert more calls and requests.
- 03
Privacy-safe tracking
How to measure where new patients come from without sending patient data to ad platforms, and what to ask your vendors.
- 04
Cost per new patient who stays
Why the first visit undercounts a patient's value, and how recall, treatment acceptance and membership plans change the math.
- 05
Insurance directories, Zocdoc and referrals
Where these sources help, where they cap a practice, and how to grow the share of patients who choose you by name.
- 06
Agencies, staff and reporting
How practices are splitting work between the front desk, the office manager and outside agencies, and the one-page report that keeps everyone on the same number.
Who it is for
- Owners of dental, medical and specialty practices, from dental clinics and med spas to ketamine clinics, psychotherapy clinics, chiropractors and orthodontists, and their office managers.
Frequently asked questions.
Is the healthcare practice report based on a survey?
No. It comes from our work with healthcare practices and the inspections we run before every engagement. Check each section against your own practice's numbers.
What does the healthcare practice report cost?
Nothing. Enter your email and we send you the healthcare practice report.
Where to next.
Start with your free Marketing Impact score.
It takes a few minutes. You get a score from 1 to 5 on each of the seven dimensions of your marketing and see where to start. If you’d rather talk first, book a free 30-minute call.